Raipur, 7 September 2021://// ‘Mor Jimmedari’ campaign was launched by T S Singhdeo, Minister for Departments of Health and Family Welfare and Panchayat and Rural Development, here today. The four-month long campaign will promote COVID19 vaccination in tribal communities across the state.
T S Singhdeo said that the campaign is a major step towards vaccinating tribal communities in the state and a valuable contribution to the government’s vaccination efforts. While interacting with the campaigners, he said that the campaign should focus on protecting the most vulnerable and asked them to vaccinate people who received the first doseThe massive public awareness campaign aims to persuadethe tribal population to take COVID vaccination to protect themselves from the deadly virus. The campaign will reach out to every tribal household in 19 districts that have substantial tribal population.
Job Zachariah, Chief of UNICEF in Chhattisgarh said that the campaign has three objectives of creating awareness on benefits of COVID vaccination, mobilising people for vaccination and increasing the coverage in the state. “We will engage with key stakeholders and influencers to build trust of people on COVID vaccine and persuade them to continue to adhere to COVID behaviours”, Zachariah added.
A collaboration of UNICEF and Ekta Parishad, the campaign will be supported by youth, religious and tribal leaders, elected representatives, civil society organisations and other local influencers to ensure tribal communities get COVID19 vaccination and adhere to COVID appropriate behaviour.
a successful partnership between CSOs, UN agencies and the government to augment the efforts to contain the spread of the virus. He added that Ekta Parishad with its presence in more than 2,000 villages in Chhattisgarh can surely deliver the task.
The mobile information kiosks will provide information on COVID19 vaccination and share key messages in the form of songs, dance and street theatre by volunteers and campaigners. The kiosk will cover prominent places such as markets, haat bazaars, religious places, bus stops, railways stations, hamlets, and others. The volunteers will also support the public in getting the vaccination with the support government’s frontline workers.
Ekta Parishad is a mass-based peoples' movement for land rights with an active membership of 250,000 landless poor and is regarded as one of the biggest people’s movements in India with an iconic status globally. It is also known for several milestone successes including securing land rights to nearly 500,000 families, creating grassroots leadership of more than 10,000 people, protecting forest and water bodies, and framing several laws and policies related to the land reforms in India.
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